Case Study: Decathlon achieves 50% faster reporting with ShopifyQL Notebooks from Shopify

Decathlon taps into 50% more powerful analytics with ShopifyQL Notebooks for smarter business decisions

Decathlon, the world’s largest sporting goods retailer, was looking to improve how it analyzed data as it expanded in the US and adapted its strategy for a new market. Its previous business intelligence tool, Glew, was not meeting the team’s needs, so Decathlon turned to ShopifyQL Notebooks from Shopify to help refresh data in a live environment and support faster, more flexible decision-making.

With ShopifyQL Notebooks, Decathlon was able to combine KPIs, visualize trends, and run reports more efficiently in one place. Shopify reports that the team achieved 50% faster reporting and 60% faster data analysis through ready-to-use templates, while gaining a more holistic view of the business through better exploration, analysis, and storytelling.

Decathlon

Tony Leon

Chief Technology Officer