Case Study: Daytrader achieves holiday sales growth and streamlined fulfillment with Shopify

Daytrader - Customer Case Study

Daytrader is a Los Angeles–based financial board game that launched after a successful 2013 Kickstarter and an initial Shopify storefront bolstered by press and holiday coverage. After strong early sales, traffic and conversions fell off; paid ads and outreach to game shops underperformed, and third‑party fulfillment was eating into margins.

The founder refocused on earned media, contests and selling to gift‑oriented brick‑and‑mortar shops to reach their target audience, and moved fulfillment in‑house using ShipStation integrated with Shopify while leveraging apps for reviews and sharing. These changes reduced fulfillment costs, drove steady, converting referral traffic, and let the team concentrate on product design and sustainable growth.

Daytrader