Case Study: Daniel Vu Ceramics grows in-person sales and brand awareness with Shopify

Daniel Vu Takes his Ceramics Brand to New Heights Accepting In-Person Payments with Tap to Pay on iPhone for Shopify POS

Daniel Vu Ceramics, founded by Daniel Vu, struggled to grow online because ceramics are hard to sell without customers seeing and touching them first. To reach new buyers, Daniel turned to craft fairs and needed a reliable way to accept in-person payments while managing a small business solo. He used Shopify POS with Tap to Pay on iPhone to support his event sales.

Shopify implemented a simple mobile checkout setup that let Daniel accept contactless payments directly on his iPhone, with inventory, customers, and payments synced in one back office. The impact was significant: in-person sales grew to 70% of revenue, event appearances drove more website traffic and online sales, and Daniel gained faster checkout, fewer hardware issues, and instant customer feedback to improve his product line.

Daniel Vu Ceramics

Daniel Vu

Founder