Case Study: CW Pencil Enterprise achieves wider U.S. availability and a thriving online and in-store presence with Shopify

CW Pencil Enterprise - Customer Case Study

CW Pencil Enterprise is a New York–based retailer born from a founder’s passion for pencils and a mission to make rare global and antique pencils easier to buy in the U.S. The main challenge was sourcing hard-to-find pencils from international suppliers and collectors and building an audience for a niche product.

They solved this by curating inventory through supplier relationships and collectors, and by running a unified Shopify-powered operation (online store and in‑store POS) with Zapstitch for QuickBooks integration and Mailchimp for email. Strong Instagram outreach and press placements (including the New York Times, The Guardian, and Entrepreneur) drove traffic and sales, while a small in‑house team handles fulfillment from their Manhattan store—resulting in steady growth, high visibility, and a supportive community of enthusiasts.

CW Pencil Enterprise