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Case Study: Cup of Luxury achieves streamlined e-commerce and increased online sales with Shopify
A Shopify Case Study
Cup of Luxury - Customer Case Study
Cup of Luxury is a Washington-based luxury coffee and lifestyle brand founded in 2013 that grew from a small boutique collection into an international label. Facing a crowded market and the need to scale sales, fulfillment and online presence, the founder relied on high-quality sourcing, strategic relationships (celebrities and sports partnerships) and a clear go-to-market plan to open doors and earn early sales.
To simplify operations and free the team to sell, Cup of Luxury moved its ecommerce to Shopify and combined that platform with aggressive content, SEO and social media strategies, continual testing, and close feedback loops. The result: a streamlined backend that supports growth, stronger traffic and sales driven by partnerships and organic content, and recognition as a standard-setter in the luxury coffee space.
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