Case Study: Culture Kings achieves scalable global ecommerce growth and multi‑currency sales with Shopify Plus

Culture kings focuses on the art, not the science, of its ecommerce empire

Culture Kings is an Australian streetwear retailer known for its in-store culture and celebrity following. Despite strong brick-and-mortar success, its Magento-powered ecommerce was costly to maintain, frequently broke, and even lost money—creating fear around trying new things and blocking the brand’s plans to expand internationally.

After switching to Shopify Plus, Culture Kings gained a stable, customizable platform that enabled dynamic product listings, weekly lifestyle content and a “Shop The Look” experience, plus multiple localized global storefronts and multi-currency checkouts managed from one hub. The result: sustained growth (40–60% year-over-year since 2013), four global online stores selling in three currencies, ecommerce now accounting for 60% of revenue, and the ability to focus on brand creativity while scaling reliably.

Culture Kings

Simon Beard

Co-Founder