Case Study: Crossrope increases revenue by 90% with Shopify

Crossrope increases revenue by 90% by replatforming amidst explosive growth

Crossrope, a sports and recreation brand focused on at-home fitness solutions, faced rapid growth during the COVID-19 pandemic and needed a platform that could launch quickly and handle explosive sales demand. The company turned to Shopify Plus to support its scaling ecommerce business while improving customer experience and backend performance.

With Shopify and its partner Netalico, Crossrope rebuilt its website on Shopify Plus and added Global-e for international selling with localized messaging, currencies, checkout, and payment methods. The replatforming paid off with a 90% increase in revenue and stronger global conversion, helping Crossrope scale its direct-to-consumer sales worldwide.

Crossrope

Srdjan Popovic

Chief Marketing Officer