Case Study: Criquet Shirts streamlines custom product fulfillment and grows sales with Shopify Collective

Criquet Shirts Efficiently Manages Custom Products with Shopify Collective

Criquet Shirts, an apparel brand founded by two lifelong friends, needed a way to manage standard inventory alongside custom, made-to-order products without disrupting the customer experience. They turned to Shopify and Shopify Collective to better handle fulfillment across product types while supporting custom embroidery, print-on-demand, and partner offerings.

With Shopify Collective, Criquet Shirts streamlined warehouse processes, separated custom fulfillment from regular inventory, and expanded into licensed collegiate and partner-branded products. The results included smoother operations, faster order handling, and measurable growth: 7% of returning customers now buy Criquet custom products, while 4% of custom purchases come from new customers.

Criquet Shirts

Billy Nachman

Founder