Case Study: Crawford Denim and Vintage Co. achieves Instagram-driven sales growth with Shopify

Crawford Denim and Vintage Co. - Customer Case Study

Crawford Denim and Vintage Co., founded in 2013 in Manhattan Beach, is a family-run, small-batch denim brand crafting USA-made garments and curating a vintage collection that informs its designs. Their challenge was to break through a crowded apparel market, build credibility for fit and quality, and attract both direct customers and boutique retail partners.

They met that challenge by documenting their craft on Instagram and Tumblr, investing in strong photography and lookbooks, and using MailChimp and a reviews app to build customer trust. The strategy generated early buzz, drove Instagram as their top sales channel, led to retailer referrals and a high-profile collaboration with Robert Mondavi Private Selection, and supported a personalized fulfillment approach that reinforced brand loyalty.

Crawford Denim and Vintage Co.