Case Study: Craft & Mason Coffee Roasters achieves rapid fresh‑roast delivery and streamlined fulfillment with Shopify

Craft & Mason Coffee Roasters - Customer Case Study

Craft & Mason Coffee Roasters, based in Lansing, MI, set out to upend traditional coffee sourcing and delivery by offering traceable, farmer-connected specialty coffee roasted fresh for customers. Their challenge was to maintain transparency and peak freshness while serving both direct online customers and wholesale clients.

They launched a roast‑on‑order Shopify store and partnered with boutique importers to source high‑quality, traceable beans, using ShipStation and Shopify for end‑to‑end order tracking and fulfillment. The result: coffee delivered within three days of roasting, a website that drives brand storytelling and sales, streamlined operations that free time for high‑quality roasting, and a balanced mix of online and wholesale revenue.

Craft & Mason Coffee Roasters