Case Study: Craft Beerd builds and scales a thriving beer‑art ecommerce business with Shopify

Craft Beerd - Customer Case Study

Craft Beerd (craftbeerd.com) is a San Diego–based beer-art brand started by a former video game designer who pivoted to freelance graphic design and hit viral success with the “San Diego Beer Matrix” print. That one design created unexpected demand and the core challenge became turning a single viral piece into a sustainable business—figuring out sales channels, inventory and fulfillment while maintaining the brand’s premium identity.

The founder met the challenge with a mix of pre-sales, direct booth and pop-up sales at bars and breweries, and an online Shopify store, using ShipStation, Endicia/Express 1, Mailchimp and simple home-office shipping tools (DYMO printer and scale) to fulfill orders. The approach produced repeated sell-outs, steady event-driven revenue, promotional partnerships (e.g., $1-off pints for customers wearing Craft Beerd gear) and an expanding product line—transforming a one-off design into a viable, growing ecommerce and event business.

Craft Beerd