Case Study: Craft Beer Hound grows sales and builds an engaged fanbase with Shopify

Craft Beer Hound - Customer Case Study

Craft Beer Hound, founded by beer enthusiast Gina Williams with retail partner Amy Mendez in Denver, creates handcrafted gifts and gadgets for craft beer fans, sourcing many materials from small artisans. The company started with a nebulous set of untested product ideas and no social media presence, so their initial challenge was validating products and building an audience from scratch.

They launched on Shopify in October 2013 and iterated their product line using Shopify sales data and customer feedback; Pinterest drove their first sales and a custom beer-cap shadow box became a top seller, prompting focused promotion with Facebook custom audiences. Shopify remains their primary sales channel while Etsy and beer festivals expand reach and SEO; Shipping Easy and apps like Yotpo, Gleam, Refersion, Chimpified, AddThis and Product Upsell streamlined fulfillment, reviews, marketing and upsells, resulting in steady sales growth, stronger brand awareness and improved operations.

Craft Beer Hound