Case Study: Cover-Up achieves rapid online sales growth with Shopify

Cover-Up - Customer Case Study

Cover-Up, a Wales-based maker of laser-cut, hand-finished WoodBack phone cases, spotted a rising market trend and needed a fresh product range and online presence to match. With an existing eBay/Amazon footprint, they moved quickly to redesign their store and launch the new line on Shopify.

They quietly refined the product, relied on word-of-mouth for early feedback, and launched with strong demand—sales rose dramatically with little promotion. Using Linnworks, Traffic Control, Klaviyo and a Currency Switcher, and handling fulfillment in-house, their Shopify store has rapidly closed the gap with their established Amazon and eBay channels and boosted international sales, especially in Australia.

Cover-Up