Case Study: johnnie‑O doubles Cyber Monday revenue and slashes costs with Shopify Plus

Costs Slashed, 2X Holiday Revenue, Three Weeks After johnnie-O Replatformed

johnnie‑O is a premium men’s apparel brand with a strong offline and wholesale presence that struggled with an unreliable ecommerce platform—frequent crashes, expensive development workarounds, and lost sales forced the company to act just months before its biggest shopping weekend. With Black Friday/Cyber Monday looming, the team needed a fast, dependable solution to stabilize site performance and stop wasting time and money.

Working with Zehner, johnnie‑O replatformed to Shopify Plus and went live on Nov. 6—three weeks before Cyber Monday—cutting operating costs and dramatically improving stability and support. The results were immediate: the brand recorded its best ecommerce day ever, doubling Cyber Monday 2016 revenue, raising conversion rate by 39% and traffic by 47%; ongoing gains include a 10% lift in AOV, 16% higher mobile conversion, 33% more site traffic and 81% more page views.

johnnie-O

Clare Berner

Director of Ecommerce