Case Study: Coravin achieves faster innovation and lower ecommerce costs with Shopify

Coravin speeds up innovation in wine tech with Shopify

Coravin, the wine technology company known for its wine preservation systems, needed to overcome high costs, platform limitations, and a disjointed ecommerce setup across 14 regional stores. On its self-hosted Adobe Commerce platform, Coravin struggled with expensive infrastructure, slow innovation, and a fragmented customer service experience.

Coravin migrated to Shopify to unify its ecommerce operations, simplify checkout, and improve stability and scalability. With Shopify, Coravin reduced total cost of ownership by over 50%, achieved 99.9% uptime, and saw all ecommerce KPIs improve or remain stable immediately after migration, while also improving site performance and user experience for both customers and internal teams.

Coravin

Dave Krupinski

Chief Executive Officer