Case Study: Confetti by Annette achieves on-the-go selling and online growth with Shopify

Confetti by Annette - Customer Case Study

Confetti by Annette is a Los Angeles–made fashion jewelry line started by a former lawyer who left her firm to build a hands-on, colorful brand that celebrates everyday life. The challenge was turning a creative passion into a business—finding customers, managing online and in-person sales, and filling technical and operational gaps while learning ecommerce and fulfillment.

Annette launched on Shopify and combined social channels and live events—Facebook, “Confetti & Cocktail” trunk shows and markets—to drive early sales from friends and new customers. She runs sales anywhere with Shopify’s mobile app and card reader, uses Mailchimp (Chimpified) and Yotpo to streamline marketing and reviews, and taps Shopify resources or experts for technical help, resulting in steady traffic, easier operations, and growing customer engagement.

Confetti by Annette