Shopify
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A Shopify Case Study
Concrete Minerals is a Riverside, CA–based mineral cosmetics brand founded in 2009 to create 100% vegan, cruelty-free, highly pigmented products. After launching on Etsy and building a fanbase, the company found limited control over the customer experience and needed a more scalable, efficient platform to grow.
They migrated to Shopify and integrated Stitch Labs and ShipStation to centralize inventory, reporting, and fulfillment. That move gave them better control of the customer journey, streamlined operations to handle large order spikes, and helped nearly triple sales in the first year.