Case Study: Cocunat shifts from platform maintenance to business building with Shopify

Cocunat cuts operational issues by 50% with Shopify

Cocunat, a Spanish natural beauty brand, faced significant challenges with its fully custom-built ecommerce infrastructure. The high cost of maintaining their in-house backend, frontend, checkout, and warehouse systems consumed their engineering team's resources, leaving little capacity for strategic work that drove competitive advantage. This custom setup made every improvement costly and risky, and their omnichannel growth ambitions were blocked by their own foundation.

By moving to Shopify, Cocunat standardized its core commerce operations on a stable platform. The solution included using Shopify's checkout, payments, and the Shopify Markets feature for international expansion. This shift freed the technical team from maintenance, allowing them to focus on strategic initiatives. The results were substantial: the engineering team was streamlined from 12-15 to 5-6 people, POS setup time dropped to just 1-2 hours per location, and they launched in 20+ international markets without engineering projects. The team also reduced time spent on operational issues by 50%, redirecting that effort toward business-building work.

Cocunat