Case Study: Clémence achieves organic pre-orders and scalable direct-to-consumer growth with Shopify

Clémence - Customer Case Study

clémence, a Melbourne-based accessible-luxury womenswear label, set out to put premium fabrics—particularly custom, limited-run mulberry silks—back into a market saturated with synthetics. The challenge was sourcing the finest materials affordably while building an engaged customer base around a fabric-first design philosophy.

They formed close relationships with artisans to produce small runs of high-quality fabric, handled tailoring and fulfillment in-house, and engaged audiences on social media before launch to secure pre-orders. With tools like Mailchimp and AfterShip and a focus on post-purchase follow-up, growth has been organic and referral-driven, yielding strong word-of-mouth and highly engaged followers.

Clémence