Case Study: CHILD of WILD achieves rapid ecommerce growth and brand reach with Shopify

Child of Wild - Customer Case Study

CHILD of WILD is a San Diego–based design brand that creates carefully researched, culturally inspired jewelry and home pieces, prioritizing quality, cultural credit and sustainable sourcing. As a three-person team entering the highly saturated fashion market, their challenge was standing out, earning early sales, and pushing back against designers who appropriate tribal jewelry without credit.

They leaned into a strong visual identity and social media-first strategy, using their website plus Instagram as the primary sales channel—growing to about 105k followers in two years—to drive awareness and early revenue. Operationally they use OrderCup for fulfillment and MailChimp for marketing; the result is a recognizable niche brand with substantial social reach, steady sales driven by Instagram, and a growing influence on consumer attitudes toward cultural appropriation.

Child of Wild