Case Study: Chiikawa Market achieves zero server downtime and 5x GMV growth with Shopify

Chiikawa Market The Behind-the-Scenes Story of Achieving Zero Server Downtime and Over 5 Times Growth in GMV within 3 Years Through the Implementation of Shopify Plus

Chiikawa Market, the official online store for the popular Chiikawa character brand, struggled with explosive traffic that caused server crashes, inaccessible dashboards, and poor visibility into inventory and orders as demand surged. In 2022, the team turned to Shopify Plus to replace its previous e-commerce platform and build a more stable, scalable store.

With Shopify, Chiikawa Market achieved zero server downtime, faster order handling, and better analytics for demand forecasting, CRM, and operations. The Shopify implementation helped the store grow GMV by more than 5x over three years, reach about 140% average annual growth, and route roughly 40% of payments through Shop Pay, while also improving customer experience and operational efficiency.

Chiikawa Market

Kang

Chiikawa Market