Case Study: Chewigem achieves U.S. expansion and increased sales with Shopify

Chewigem - Customer Case Study

Chewigem, based in Oklahoma City, creates discreet chewable products for kids and adults with sensory needs. Founded by parents of a child on the autism spectrum who was a “mega chewer,” the company set out to provide safe, effective chewing solutions and build a business that allowed one parent to work from home while supporting a stressful transition to middle school.

They secured the U.S. affiliation for a successful UK product, expanded product designs with input from parents, educators and clinicians, and grew sales through special-needs trade shows, social media, and referrals from therapists and teachers. Today Chewigem’s products are sold in stores and therapy offices across the U.S.; marketing tactics like introductory discounts and customer email updates (using Chimpify) help drive repeat business and new product launches.

Chewigem