Case Study: Cherry Diva grows from £100 startup into a thriving online jewellery store with Shopify

Cherry Diva - Customer Case Study

Cherry Diva is a Birmingham-based Shopify store (cherrydiva.co.uk) selling affordable, glamorous fashion jewellery. The founders launched the business after one partner struggled to find stylish, budget-friendly pieces on the high street; with just £100 of stock and a free theme they bootstrapped by importing necklaces, bracelets and earrings from a wholesale supplier in China and selling initially through a small Facebook community.

They’ve since expanded into new niches, are developing custom branded jewellery and source some handmade materials from the US while still importing select items. Early sales came via Facebook, but Google now drives the highest-value orders; Facebook continues to deliver volume and they’re investing in targeted ads. Operationally they use Mailchimp, Beeketing apps and Instagration for marketing, pack orders in-house and ship with Royal Mail, proving steady growth without a large startup budget.

Cherry Diva