Case Study: Chemo-Cozy launches and grows its chemo-jacket business with Shopify

Chemo-Cozy - Customer Case Study

Chemo-Cozy, founded in Moorestown by an architect who designed a comfort jacket after her chemotherapy, set out to solve a practical need for infusion patients despite having no fashion or retail background. The challenge was developing a market-ready product and finding a way to reach a very specific, medically focused customer base.

The founder partnered with a Chinese manufacturer to develop the Chemo Cozy Fleece, launched initial sales via Kickstarter, and built a storefront on Shopify to handle payments and inventory. Using social media, direct outreach to healthcare systems, and in-house fulfillment with USPS shipping and personalized gift services, the company achieved early traction while keeping overhead low and maintaining quality.

Chemo-Cozy