Case Study: Charmed By Reagan achieves online sales growth and stronger customer relationships with Shopify

Charmed By Reagan - Customer Case Study

Charmed By Reagan is a Laguna Beach jewelry brand started by a husband-and-wife team to build a college fund for their daughter. Initially selling personalized lockets face-to-face, the founders—neither of whom set out to be business owners—faced the challenge of scaling their small, local operation online while keeping up with the costs of raising a child.

They launched an online store on Shopify, leveraging social media, excellent customer service, word-of-mouth, and monthly local trunk shows to drive traffic and orders. Focusing on customizable lockets with a wide array of charms—top trends like “Life and Career,” “Fashionista,” and a badge-holder locket popular with medical professionals—the brand has steadily grown online sales, repeat customers, referrals, and close client relationships.

Charmed By Reagan