Case Study: Chappy Happy launches a lifestyle brand and streamlines operations with Shopify

Chappy Happy - Customer Case Study

Chappy Happy is a New York–based lifestyle brand (chappyhappy.com) born after the founder lost her father in 2013. Turning grief into purpose, she set out to celebrate small moments of joy—beach walks, family dinners and outdoor adventures—and faced the twin challenges of rebuilding personally while launching a business and earning those first sales.

She told her story on social media to build an audience and secured her first orders through those connections. The store is built on Shopify with a custom theme and apps to manage the back end, shipping and fulfillment; Shopify streamlined operations and saved time, while social channels remain the primary source of traffic and sales as the brand grows.

Chappy Happy