Case Study: Card Cubby achieves reliable, low-cost, TV-ready ecommerce with Shopify

Card Cubby - Customer Case Study

Card Cubby, founded by Florida entrepreneur Wendy Krepak, makes an alphabetized wallet system to organize gift, discount and loyalty cards after Wendy designed the idea to stop losing cards. Launched in 2010 after a job loss, the product grew into a retail business carried in over 1,300 U.S. and Canadian stores and featured on national media, but the original Magento site was overbuilt, costly, unstable and even crashed during TV appearances—threatening the business.

Wendy migrated the store to Shopify, cutting costs and gaining a stable, easy-to-manage platform that performed reliably during national TV spots. Today Card Cubby uses ShipWorks and apps for abandoned carts, reviews, wish lists and social integration, drives traffic and sales via email, Facebook, Pinterest and Google Ads, and credits the Shopify switch with making operations simpler and saving the business.

Card Cubby

Wendy Krepak

Owner