Case Study: Capezio boosts conversions and modernizes global ecommerce with Shopify and Absolute Web

Capezio boosts conversions by 144% with Shopify

Capezio, a global apparel and accessories brand for dancers, faced significant operational challenges running three distinct Magento stores for the US, UK, and EU. The fragmented platform led to technical debt, slow updates, and poor integrations with their ERP and POS systems, hindering their global ecommerce growth. To modernize their operations, Capezio partnered with vendor Shopify and its partner Absolute Web to migrate to a more scalable solution.

The solution implemented by Shopify and Absolute Web was a unified, multi-regional Shopify architecture that integrated seamlessly with Capezio's existing systems. This migration resulted in a 144% increase in conversion rate, an 81% increase in average engagement time, and a 25% improvement in bounce rate. Operational efficiencies also improved dramatically, with deployments becoming 90% faster. The new platform provided a stable foundation for future omnichannel initiatives and growth.

Capezio