Case Study: Cape Whoopies boosts wholesale sales and brand legitimacy with Shopify

Cape Whoopies - Customer Case Study

Cape Whoopies is a Portland, Maine–based maker of gourmet whoopie pies founded by a baker who turned a passion for sharing treats into a business. The main challenge was turning word-of-mouth excitement and sample-driven demand into credible wholesale and online sales while keeping operations simple and sustainable.

The owner solved this by personally delivering samples to buyers (landing the first order with Whole Foods) and using a clean Shopify site as a professional storefront and legitimizer, while handling fulfillment manually. The approach led to placement in Whole Foods (Portland and Andover), sales through Goldbelly and several restaurants and shops, and a steady wholesale-focused business that the founder runs with hands-on care and clear customer appeal.

Cape Whoopies