Shopify
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A Shopify Case Study
Camp Cloon is an Auckland-based dog apparel and accessories brand born when founders couldn’t find well-designed, moderately priced pet wear free from the usual clichés. Designing everything in New Zealand, they source manufacturing globally while finishing, tagging and hand-screen printing many items locally, and produce prints, blankets and tipis that are 100% NZ made.
They launched using Clooney the cavoodle’s Instagram following to drive early sales and have since grown through social channels and media features to an international audience. Operationally they run the store on Shopify (using apps like Order Printer and the mobile admin), personally pick and pack orders from their warehouse and ship multiple times a week — a hands-on approach that turned a gap in the market into a tangible, successful business.