Case Study: Caljava Online achieves standout visual merchandising and increased online sales with Shopify

Caljava Online - Customer Case Study

CaljavaOnline, a California-based supplier of high-quality cake decorations and tools, helps professional and hobbyist cake artists create innovative, profitable designs. After years running a full-service bakery, the founders knew decorators needed time-saving, reliable products and faced the challenge of showcasing visually driven items online while building repeat customers across multiple channels.

They launched a Shopify store to display products with strong visual tools, used catalogs and direct email to earn their first sales, then expanded into visual social channels and online advertising. Backend tools like the Shopify Mobile app, Lexity analytics and UPS WorldShip for fulfillment improved operations; the combined strategy produced steady customer acquisition, growing traffic and sales, and a loyal customer base.

Caljava Online