Case Study: BYLT Basics achieves profitable omnichannel growth with Shopify

BYLT Basics Powers Profitable Omnichannel Growth with Shopify

BYLT Basics, a premium essentials retailer that grew from DTC ecommerce into physical retail, needed a way to scale omnichannel operations without losing efficiency or customer experience. As the brand expanded stores and product lines, it struggled with inventory synchronization, POS complexity, and maintaining a seamless shopping journey across online and in-store channels with Shopify.

Shopify helped BYLT Basics unify commerce with Shopify POS and Shopify Hydrogen, simplifying store setup, improving inventory visibility, and speeding up digital development. The results included growth from one to seven profitable retail locations in under a year, a 400% year-over-year increase in Women’s category sales, over 50% of DTC conversions through Shopify Payments, and a mobile app driving 10% of overall conversions, while also cutting daily deployment and caching work for the development team.

BYLT Basics

Ryan Groh

Head of Ecommerce