Case Study: Bumbrella achieves rapid online sales growth and streamlined wholesale with Shopify

bumbrella - Customer Case Study

bumbrella, based in Bay Village, Ohio, makes a patent-pending pantyslip born from a moment when the founder discovered her black dress was completely see-through in sunlight at a funeral. Frustrated by outdated slips and uncomfortable shapewear, she worked with a NYC product developer and a small overseas manufacturer to create a comfortable, body-skimming undergarment that won’t twist, bunch, or ride up.

The brand launched through social media—Facebook, Instagram, Pinterest, Twitter—and strong word-of-mouth, with Facebook bringing new customers daily and wholesale demand rising. For operations they use Locksmith to secure their wholesale area, outsource fulfillment to a dedicated Upstate New York shipper that provides same-day, accurate shipping, and rely on Shopify support as they scale.

Bumbrella