Case Study: Buildmat simplifies unified commerce and grows trade revenue with Shopify

Buildmat grows trade revenue 3x with Shopify

Buildmat, an Australian renovation business, faced operational complexity as it grew. Their direct-to-consumer, trade, and showroom sales were managed on separate systems, which fragmented customer data, slowed down service, and created a barrier to scaling efficiently. To unify their operations, they turned to vendor Shopify and its Shopify Plus, B2B on Shopify, and Shopify POS solutions.

By implementing Shopify's solutions, Buildmat created a single commerce stack. This provided a unified view of customers and inventory, gave trade customers a self-service portal, and allowed showroom staff to process transactions on the spot. As a result, Shopify helped Buildmat achieve a 17% increase in average order value, a 3x increase in trade revenue, and an 80% reduction in customer enquiries requiring direct management.

Buildmat