Case Study: Gotamago achieves growth and streamlined operations with Shopify

Building a Life and a Business Under One Roof

Gotamago, founded by Lichia Liu and Christopher Guest, is a hand-painted illustration brand selling cards, art prints, and accessories online, in retail, and through wholesale. As the business grew from a side project into a full-time operation, they needed a better way to move beyond Etsy, support expanding orders, and manage the challenges of running a business from home.

Shopify helped Gotamago establish its own ecommerce store and streamline operations as demand increased. With Shopify, the team could present their brand story, manage growing wholesale activity, and work toward a wholesale portal tied to the same store. The move supported significant growth, including a surge in orders after the National Stationery Show that drove them to hire staff and systemize fulfillment, scaling envelope needs from 1,000 to 10,000.

Gotamago

Lichia Liu

Gotamago