Case Study: Buiced achieves a successful online launch of its liquid‑vitamin brand with Shopify

Buiced - Customer Case Study

BUICED, founded in West Hollywood by juicing enthusiast Ray Doustader, was born from a personal problem: leafy green juices lacked some essential vitamins and pill-form supplements made him nauseous. Ray needed a convenient, easily absorbed way to “boost” his fresh juices and daily beverages without stomach upset.

His solution was a liquid multivitamin shot launched in 2013: a 1 fl. oz. daily dose that delivers 100% of key vitamins plus a proprietary mineral blend, packaged as 30 shots per bottle with a dispensing cap. The product eliminated the need for pills, improved nutrient availability through quicker absorption, and turned a personal health fix into a commercial product sold alongside juicing resources at Buiced.com and EverydayJuicer.com.

Buiced

Ray Doustdar

Founder