Case Study: BRUNT Workwear scales to $300M across DTC, wholesale, Shop, and POS with Shopify

BRUNT Workwear scales to $300M across DTC, wholesale, Shop, and POS with Shopify

BRUNT Workwear, a modern workwear brand founded by Eric Girouard, sought to build a dominant multi-channel commerce business to serve tradespeople. The challenge was to efficiently scale across direct-to-consumer (DTC), wholesale, physical retail, and digital marketplaces without a large in-house engineering team, all while maintaining a unified brand experience. They chose Shopify as their platform from day one to meet this need.

Shopify provided a unified platform that enabled BRUNT to seamlessly launch and manage every sales channel. The solution included Shopify for DTC, Shopify B2B for wholesale, the Shop app for discovery, and Shopify POS for their physical retail store. The results were significant: BRUNT scaled to over $300 million in annual revenue, expanded its wholesale presence from 110 to 2,000 stores with 5x operational efficiency, drove 50% of DTC transactions through Shop Pay, and successfully opened a flagship retail store that outperformed projections.

BRUNT Workwear