Case Study: Brosa achieves scalable online furniture sales and streamlined fulfillment with Shopify

Brosa - Customer Case Study

Brosa is a Melbourne-based online furniture retailer (brosa.com.au) that launched to fill a gap between cheap flat‑pack options and expensive showroom pieces. Frustrated by limited mid‑market choices, the founders spent months sourcing skilled workshops worldwide and faced the added challenge of delivering large items across Australia’s dispersed cities and managing complex fulfillment needs.

They adopted a direct‑to‑consumer model on Shopify to cut out middlemen, partnered with trusted craftsmen, and used paid search, Facebook, retargeting and growing SEO to drive demand—early AdWords campaigns sold two sofas in the first week. Backend tools (popups, Google Merchant, data feeds), analytics (Google Analytics, Mixpanel) and a custom stock-and-courier assignment system streamlined operations across roughly 10 couriers, growing email lists and organic traffic while improving conversion and nationwide delivery.

Brosa