Case Study: Breffo achieves top‑1% traffic and profitable direct online sales with Shopify

Breffo - Customer Case Study

Breffo, founded after Patrick Mathews sketched a universal smartphone grip on a flight, is a Cardiff (UK) and Portland (Oregon) company that designs and manufactures its award‑winning holders in‑house. The main challenge was scaling sales while keeping control of the brand and margins—avoiding the pitfalls of handing distribution to agents and retailers that can undercut direct channels.

Breffo built a focused Shopify e‑commerce strategy powered by social media (with agency We Are Astute), a private app to redirect visitors by currency/fulfilment, ShippingEasy for US shipping, and outsourced fulfilment in the UK and US. The result: social became the primary revenue stream, the site ranked in the top 1% for traffic among contemporaneous launches, and the brand achieved placements in global duty‑free and major retailers (Walmart, Tesco, Sainsbury’s) while preserving higher margins through direct sales.

Breffo