Case Study: Bradamant achieves scalable online sales and streamlined fulfillment with Shopify

Bradamant - Customer Case Study

Bradamant is a Philadelphia-based womenswear brand born after the 2008 crash to help professional women feel confident and put-together. Founder inspired by the Renaissance figure Bradamant created an improved bodysuit that keeps shirts perfectly tucked—solving the everyday problem of looking disheveled after commuting or bending—while offering designer detail, comfort, and affordability. The challenge was helping women project authority and confidence through a practical wardrobe solution in a crowded apparel market.

The company launched by gifting product to bloggers to earn early sales and now drives revenue primarily through email newsletters, promotions, and a birthday club, while exploring the showrooming opportunity between events and online sales. Bradamant uses Shopify with Amazon fulfillment for a smooth backend experience, and conversion and operations apps (Abandoned Cart, Order Lookup, Modify Promotional Lightbox) to boost sales and teach new hires quickly; they continue to refine returns and fulfillment as they scale.

Bradamant