Case Study: Botanic Organic achieves an elegant online store and increased sales with Shopify

Botanic Organic - Customer Case Study

Botanic Organic is a Sunnyvale, CA–based artisan skincare company that grew from a hobby into a business. Its products are crafted in-house from organic, cold- or expeller‑pressed oils and other raw botanicals sourced from suppliers committed to organic agriculture. Early sales came from local craft fairs and events, but the founders needed a more professional, scalable online presence and back‑end systems beyond their initial static website.

They migrated to Shopify and added tools like Shopify Bulk Discounts and LeadDyno while building a custom inventory sync for production. Sales channels include holiday craft vending, regular newsletters, blogger reviews/giveaways, and ongoing SEO/content work; fulfillment is handled internally via USPS Priority Mail. The result is a cleaner, more effective storefront with growing traffic and sales, improved customer retention and referrals, stronger SEO/backlinks, and streamlined order fulfillment.

Botanic Organic