Case Study: Boston Proper accelerates ecommerce growth with Shopify

Boston Proper migrates to Shopify to accelerate innovation and ecommerce growth

Boston Proper, a women’s apparel brand known for its catalog-driven sales model, struggled to shift into a digital-first ecommerce business on its custom legacy platform. The company needed a simpler, more flexible technology stack that could support growth, improve checkout, and reduce the engineering burden. Boston Proper chose Shopify for its commerce features, infrastructure, and ecosystem.

With Shopify, Boston Proper migrated its website, ERP, and warehouse management system, while also moving to Shopify Checkout and later Checkout Extensibility. Shopify helped the brand launch new features faster, cut software fees by hundreds of thousands of dollars, and improve conversion rates by 4%. Boston Proper also saw a 21% increase in domain rating, a 200% increase in backlinks, a 23% increase in referring domains, and a 98/100 health score.

Boston Proper

Adrian Miramontes

CFO