Case Study: BonLook increases average order value 18% with Shopify

BonLook's unified shopping experience increased average order value 18%

BonLook, the Montreal-based eyewear brand with 37 stores across Canada, needed a way to simplify the complex purchase journey for prescription eyeglasses and unify online and in-store shopping. Working with Shopify and Shopify Plus Agency Partner Pointer, BonLook set out to create a better omnichannel experience using Shopify Plus.

Shopify helped BonLook implement a headless omnichannel solution that connected online and offline sales, managed product and tax complexities, and supported conversion and loyalty through Shopify Plus Certified Apps. The result was a faster rollout and an 18% increase in average order value, showing clear impact from the Shopify solution.

BonLook

Louis-Félix Boulanger

Chief Operating Officer