Case Study: Bone Broths Co. achieves $10–15K per email blast and direct-to-consumer growth with Shopify

Bone Broths Co. - Customer Case Study

Bone Broths Co., a San Francisco brand launched in 2014, was born after the founder discovered bone broth’s healing benefits while recovering from a sports injury. The biggest early challenge was production—after approaching 500+ co‑packers with no success, a connection through an entrepreneur contact ultimately led to a reliable manufacturing partner that still serves them today.

They drove initial sales with Google Ads, word‑of‑mouth and health‑space affiliate deals, and use Shipwire to handle fulfillment. A strong focus on email marketing proved especially lucrative—each campaign typically generates $10–15k—while ongoing affiliate relationships and planned retail expansion have continued to grow the business.

Bone Broths Co.