Case Study: Bombshell Sportswear achieves streamlined fulfillment and stronger online growth with Shopify

Bombshell Sportswear - Customer Case Study

Bombshell Sportswear, a Los Angeles–based activewear brand launched in 2014, was created to fill a gap for fun, flirty and flattering women's workout clothes. After two years of R&D and sourcing in downtown LA, the founder discovered that while product development was challenging, the bigger hurdle was getting a new brand noticed and building consumer trust in a crowded market.

To solve this, Bombshell prioritized influencer outreach and gifting, editorial partnerships, attention-grabbing packaging and white‑glove customer service, with Instagram and Facebook driving the most traffic and sales. The founder also simplified fulfillment using Shopify and apps like OrderlyPrint, MailChimp and Refersion while handling shipping personally—these tactics generated buzz, steady follower growth and a snowballing increase in sales and brand credibility.

Bombshell Sportswear