Case Study: Bombas achieves site stability and $108K/year platform savings with Shopify Plus

Bombas migrated for site stability, and is also saving $108,000 a year in platform costs

Bombas, the comfort‑performance sock maker founded in 2013 with a one‑for‑one donation mission, grew rapidly after appearing on Shark Tank but outgrew its Magento storefront. The site crashed twice during airings—breaking images, blocking checkouts and causing immediate losses—while costly scaling work (~$150K) and ongoing server fees left the team unable to reliably handle spikes from Shark Tank re‑airs and Black Friday/Cyber Monday.

Bombas replatformed to Shopify Plus for seamless scaling and a simpler backend, using its first post‑migration BFCM as a stress test. The site stayed up, the company saved $108,000 in platform costs in year one, achieved $17.2M in sales in the first full year after migration and 300% year‑over‑year growth, and gained the stability and operational peace of mind to focus on product and mission.

Bombas

David Heath

Co-Founder