Case Study: Bogart Menswear achieves rapid online sales growth and strong Facebook-driven traffic with Shopify

Bogart Menswear - Customer Case Study

Bogart Menswear, a family-run menswear retailer in Belfast with over 40 years of trading, had struggled with earlier attempts at online sales and decided to invest properly in an ecommerce presence. They carefully planned product ranges, refined the site design and produced a bespoke lookbook to showcase their collections and support the new store launch.

They relaunched on Shopify, linking the store to social media and focusing paid promotion on Facebook, which quickly became their main referral source. In the first two weeks they surpassed sales forecasts; fulfillment is handled in-store by one team member who wraps orders in brown paper and red twine with a 20% return-discount, and Shopify Order Printer manages inventory — a setup that has driven strong early results.

Bogart Menswear