Case Study: Boardies Apparel achieves rapid sales growth and streamlined operations with Shopify

Boardies Apparel - Customer Case Study

Boardies Apparel is a UK swimwear brand born from the Ibiza party scene that identified a gap for quality men’s swim shorts with bold, original prints at accessible prices. Facing a crowded swimwear market, the team needed to build brand awareness and reliable sales channels while managing design, sourcing and fast fulfillment.

They launched a Shopify store in late 2014 and gained early momentum after ASOS stocked their ranges and fashion press coverage increased web traffic. Combined use of Instagram and wholesale placement in Selfridges, plus integrations like Stitch Labs for seamless order processing and 24-hour dispatch, delivered steady sales growth, stronger traffic and a more efficient, scalable operation.

Boardies Apparel