Case Study: bluboho achieves global reach and online sales growth with Shopify

bluboho - Customer Case Study

bluboho is a Toronto and Oakville–based jeweler born from a passion for handcrafted pieces, travel, and human connection. After building two successful brick-and-mortar stores and pop-ups, the team needed a way to extend those in-person relationships and bring their curated mix of studio-made fine jewelry to customers anytime, anywhere—filling a niche they felt was missing in the marketplace.

They launched an online store on Shopify, backed by a daily social media program, a weekly lifestyle blog, and tools like Google Analytics and the Launch app to schedule posts; fulfillment and beautiful packaging are handled through their physical stores. The first sale came by word of mouth, and today most traffic and sales come from social channels, allowing bluboho to reach a wider, engaged community while maintaining the boutique experience.

bluboho