Case Study: Bliss Tulle achieves rapid social-driven sales growth and streamlined fulfillment with Shopify

Bliss Tulle - Customer Case Study

Bliss Tulle, a New Jersey–based maker of USA-made tulle apparel, began by selling to friends and family after spotting a lasting trend and a versatile niche. The challenge was turning that grassroots demand into a scalable online business while managing made-to-order production and building brand awareness.

They launched on Shopify and leaned heavily on social media—Instagram, Facebook and Pinterest—growing Instagram to 42K followers within a year and driving their top traffic and sales channels through collaborations with bloggers and other businesses. Operationally they streamlined fulfillment with Shippo, used a pre-order app for made-to-order items, and rely on Shopify’s metrics to manage the store, resulting in efficient shipping, growing sales, and strong online visibility.

Bliss Tulle